I'm Rob.I Fix Tech.
For the past 15+ years, I've been the guy startups and SMBs call when their tech is holding them back instead of moving them forward. I don't do consulting theater—I build systems that actually work.
15+ Years Experience
Building systems that scale from startup to enterprise
50+ Projects Delivered
For startups, SMBs, and Fortune 500 companies
40-70% Efficiency Gains
Typical improvement in client operations
The Story
I started building systems when “the cloud” was just a weather phenomenon and AI was science fiction. Back then, if you wanted something automated, you built it yourself or hired a team of consultants who'd spend six months telling you why it couldn't be done.
Fast forward to today: I've helped over 50 companies—from scrappy startups to Fortune 500s—turn their tech from a liability into an asset. I've seen every flavor of broken system, over-engineered solution, and vendor lock-in nightmare you can imagine.
Here's what I learned: most tech problems aren't actually tech problems. They're business problems disguised as tech problems. My job is to cut through the noise, identify what actually matters, and build solutions that work.
I'm based in Los Angeles, but I work with clients everywhere. I believe in building things that scale, shipping fast, and measuring what matters. Everything else is just noise.
What I Actually Do
Current Focus
Right now, I'm helping startups and SMBs leverage AI and automation to eliminate bottlenecks and scale their operations. The technology is finally mature enough to deliver real ROI, and the companies that move fast will have a significant advantage.
How I Work
No lengthy discovery phases, no death-by-PowerPoint, no consulting theater. Here's my actual approach to getting your tech working.
No Bullshit Consulting
I don't do consulting theater. I build things that work and tell you exactly what you need to know.
Outcome-Focused
Every project has clear success metrics. If it doesn't move your business forward, we don't do it.
Build for Scale
I design systems that grow with you, not against you. No over-engineering, no vendor lock-in.
Rapid Iteration
Get working solutions fast, then iterate based on real usage. Perfect is the enemy of shipped.
Let's Fix Your Tech
If your tech is holding you back instead of moving you forward, let's talk. I'll give you a straight assessment of what you need and how to get there.